This year’s BIID conference is called Inside Knowledge: the BIID business success conference. Inside Knowledge is the leading professional interior design conference from the UK’s pre-eminent professional body for interior design. Over 3/4 of interior design practices* are small practices with fewer than 4 employees (*source: Design Council). Even the largest and most complex of interiors are often designed by a small team where team members often juggle their work transforming spaces with marketing, PR, branding, business planning, negotiating, people management and much more. Inside Knowledge is a one day event for these busy designers. Through a programme of talks, panels and case studies speakers will share their successes, strategies and lessons learned with delegates. Speakers will share knowledge, practical skills and best practice with attendees. Our aim is for delegates to go back to work the next day with ideas they can apply to their business straight away. Questions tackled this year will be:
- What are the property trends that will affect designers and their clients over the next 12 months and beyond?
- How do you build a great interiors brand?
- Is your fee structure helping or hindering the success of your business?
- How can you pivot your business from one interiors sector to another?
This is the only UK conference specifically created by and for professional interior designers and is a unique opportunity for them to network as well as learn. Last year’s event attracted around 240 delegates and was covered extensively in the trade and consumer interiors press.