Founder, Tag Red
Nick has been helping brands change and find their competitive edge since the ’80s, connecting both established brands and early stage companies with their customers, often in different and innovative ways. Nick has worked as a market researcher for the iconic Levi’s 501 ‘Bath’ and ‘Launderette’ campaigns; planned Bartle Bogle Hegarty’s Audi advertising in the 90s; led the brand visioning, marketing and re-positioning of Selfridges during its radical transformation in the 90s/ 00s; and was Chief Marketing Officer of the ground breaking online bank Egg during its rapid growth phase.
For the last 15 years Nick has worked as a strategic brand consultant for B2C and B2B clients going through change, including Tesco, The Co-operative Group, The Institute of Imagination, Somerset House, Guardian, New Look, Feefo, Redburn and Standard Life. He is Chairman of digital design agency After the flood which helps data-rich brands communicate with data, including FT/ Nikkei, Google Labs, Getty Images, and BBC.
Nick holds a degree in Modern History from Cambridge University and lives in Camberwell, London with his family.