In this panel discussion, our speakers will explore the elements that make a great and enduring interiors brand. They will address the value of a brand, branding as a business strategy and a method of ‘future-proofing’ your business. Questions will include: What are the pros and cons of building a brand around one individual? What are the elements of a great brand in the interior design space? How can you ensure your brand stays relevant as tastes and clients change?