Inside Knowledge 2017

Session 5: Building A Great Interiors Brand

30 Euston Square June 8, 2017 11:30 am - 12:30 pm

Bookmark and Share

Charles Leon
Karen Howes
Nick Cross

In this panel discussion, our speakers will explore the elements that make a great and enduring interiors brand. They will address the value of a brand, branding as a business strategy and a method of ‘future-proofing’ your business. Questions will include: What are the pros and cons of building a brand around one individual? What are the elements of a great brand in the interior design space? How can you ensure your brand stays relevant as tastes and clients change?


  • Charles Leon (Chair), co-founder of Leon Black, interior designer and BIID President Elect
  • Karen Howes, co-founder of Taylor Howes and interior designer
  • Nick Cross, founder Tag Red and strategic brand consultant